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Nearly 37.8 million Americans watching at home viewed President Barack Obama’s oath of office and inaugural speech between the hours of 10:00 a.m. and 5:00 p.m. ET on January 20, 2009. This is the most viewed inauguration since the record of 41.8 million viewers who watched Ronald Reagan’s 1981 inauguration.
This is the first inaugural since Nielsen began tracking time-shifted viewing, and this year’s data is based on Live + Same Day, meaning incremental viewing during the same broadcast day is included.
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2005 – George W. Bush – 11.8 HH / 15.5 million
2001 – George W. Bush – 20.8 HH / 29.0 million
1997 – Bill Clinton – 17.1 HH / 21.6 million
1993 – Bill Clinton – 24.5 HH / 29.7 million
1989 – George Bush – 18.1 HH / 23.3 million
1985 – Ronald Reagan – 22.3 HH / 25.1 million
1981 – Ronald Reagan – 37.4 HH / 41.8 million
1977 – Jimmy Carter – 31.5 HH / 34.1 million
1973 – Richard Nixon – 28.5 HH / 33.0 million
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And Obama received twice the media coverage Reagan did, imagine that.