I saw a documentary on GW and that changed my views a little on the whole "how you say it" issue. One of the things GW actually excells at is foreign relations. He's lowered tariffs and made global trade a policy. In this documentary he said that his ability to just connect with real people on a personal level has helped him the most. I think personality has a lot to do with being president.

It's not the only thing, but it's a big plus in the foreign relations check box.