I appreciate the opportunity to answer that question.

When I read the word, "exemplary", I am assuming you mean in a moral sense. I mean, history is full of exemplary people, right?

By non-Christian, I am assuming that you mean someone who does not follow Jesus Christ and his teachings.

And "hell" is that place of "wailing and gnashing of teeth" we all hear about.

The short answer is, yes. And I will try and tell you why.

Isa 64:6 But we are all as an unclean thing, and all our righteousnesses are as filthy rags; and we all do fade as a leaf; and our iniquities, like the wind, have taken us away.

So when we speak of God's economy, then we must address what his currency is, and not our own.

Rom 3:23 For all have sinned, and come short of the glory of God;

In God's economy, there are rules. Those rules, if broken, cause us to fall short of what God, by his very nature, demands.

Rom 6:23 For the wages of sin is death; but the gift of God is eternal life through Jesus Christ our Lord.

The punishment for sin is "death". But God offers a gift instead. A more perfect gift.

So let me ask you. What if heaven was more spectacular than you could imagine? What if what God was offering was well beyond your ability to grasp. What if His goodness, was more than sufficient to make up for the worst that you can imagine - being in his service? Wouldn't it be, rather, a gift to offer such a stark contrast in destiny? Wouldn't it be an obvious choice, then?

Heaven or hell. Hmmmm Let me think.

__________________
"I know no method to secure the repeal of bad or obnoxious laws so effective as their stringent execution." March 4, 1869, Grant's First Inaugural Address