They have more to do with sounding like Hollywood so the legally-retarded media can make dramatic little sit-com graphics about them so that average Americans can continue down their paths of guiltless consumerism while our lifestyles are secured by the protection of American interests abroad.

I don't want to speak for all of them, but I bet the troops draw their motivation from each other, from knowing that they are doing an impossible job incredibly well, and that the nation does support them. I highly doubt they get their motivation from some asinine name dreamed up by the media-relations ring at the Pentagon. The troops don't need cheerleaders-- the cheerleaders are for us; the people, helps us swallow what has to be done to live the way we do. No need to feel guilty, just aware. This is the way it is.

I'm with Java. Can we just call it "The War In Iraq"? Otherwise, where does it stop?

Operation Befriend Goatherd (John Ashcroft tried to censor the Oil Derrick because it was too "Sexually Explicit")
Operation Amicable Middle-Eastern Disagreement (Does this C-4 make me look fat?)
Operation Constructive Criticism (Say it with Bullets)
Operation Warm Fuzzy (It is warm where the rockets hit)

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Turning and turning in the widening gyre
The falcon cannot hear the falconer;