To win a Presidential Election, the Candidate must solidify the Coalition in his own Party, then begin to fight for Independent & Undecided Votes leading up to November.
Solidifying the Coalition: Party members come from multiple states, with many divergent perspectives policy-wise, and Hot Button issues can be divisive. This is an Economy Election, but itís also about winning the Trust of voters across the nation.
The Republican Party Spectrum (1 Being Most Towards the Middle, 5 Farthest Right):
1. Fiscal Conservatives (Scott Brown)
2. Center Right Majority (Mitt Romney, John McCain, Rob Portman)
3. Strong Conservatives (Ronald Reagan, Mitch McConnell, John Thune, John Hoeven)
4. Tea Party (Rand Paul, Michelle Bachmann, Ron Paul, Sarah Palin)
5. Religious Right (Mike Crapo, Tom Coburn, Jim Inhofe, Roger Wicker)
All 5 factions, possibly not the Tea Party based on certain views on the FED, can align on the message of fiscal conservatism.
Fiscal Conservatives only care about that singular issue and Defense. These members recognize that the Nominee appealing to the Base isnít a weakness, but a political necessity.
Center Right Majority is what Mitt Romney must Come Across As.
Strong Conservatives are the Heartland Folks, Family Values and Manufacturing matters to these people. These are Very informed voters that look at values to forge a connection to the Candidate, but ultimately will vote mostly on issues. Believe in American Exceptionalism and are Patriots.
The Tea Party is a Wild Card. Their rampant support for Ron Paul was derived from Republicans and also Independents (Young Vote). Itís a new message and active Caucus. Surrogates will be invaluable to maintaining the backend of the Coalition.
The Religious Right will not vote with the Incumbent and its influence is relinquishing gradually within the Party. They sustain the backend and keep the Tea Party from being the most Right Leaning segment.
The key is to have each factions dialogue be consistent and connected. Maintain cohesiveness and do not allow the Incumbent to enlarge his Coalition.
Romney Camp is making the assumption that Ron Paul supporters will vote against Obama & support Libertarian Candidates minimally. But their major assumption is that this TEA Party is a new and enlarging segment altogether.
Who is the Tea Party?
Itís a multitude of different people coming together, but the Republican Party is hoping disenfranchised Blue Dog Democrats find a home in this segment. If this did occur, Romney would assuredly win Ohio and Colorado. His chances in Virginia, Indiana, & EVEN Michigan would improve drastically.
This is why Ann Romney introduced Mitt in Brunswick, Ohio on Fatherís Day. These voters emphasize FAMILY values. If Mitt can get their Trust, they do not have to LOVE him, he will Create the Winning Coalition.