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Great NOLA beer right there...
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I was talking BEFORE Coor's was forced to distribute beyond their 11 state boundary.
Anyone who drank beer in the early 70's virtually Loathed after a can of Coors.
They were aluminum { most cans were heavy steel } and kinda got dinged pretty easy.
CooR's was not distrubuted east of the Missouri River.A case of Coor's used to run
$15-16 in Boston.
It was far and away THE best Beer I or anyone in college would ever have the pleasure
of drinking.It was smooth and creamy and had a nice nutty boldness.
CooR's was forced by Law to distribute outside those 11 states thus meaning they would
have to change their original recipe and aging process.It did change the taste.
I know of no one who would ever dream of snubbing a can of Coor's in the early
70's.Eventually CooR's lost entirely it's original goodness.It ceased to even taste remotely
like the original.
Coor's still is unpasteurized but some of it's Beer is.The ones in brown bottles with
expiration dates are not pasteurized.
That's kind of like what was happening with beers over here. Companies got bigger (either by growing or buying up other breweries), volumes increased, systems and recipes changed for mass production, marketing and distribution (and cost reduction), care for the product over the profit decreased, and what were once decent 'local' beers enjoyed in their region became nationwide selling bland versions, unrecognisable as what they once were. In the process, of course, consumer choice was vastly reduced - where there were once different pubs selling different ranges of locally produced beers in every town (most pubs were owned by the breweries then, and sold only that brewery's beer), the market became dominated by a few big players, all selling their own version of blandness.
It's exactly that problem that CAMRA formed to address, and that trend has been reversed in the UK. There are still many pubs selling the big brand bland stuff, of course (especially in terms of the 'lager' rather than ale style - lager drinkers are known to be far more 'brand conscious' and loyal, and less willing to try new things than ale drinkers, for some reason), but now there are many, many more small 'local' breweries, and even alot of the big chain pubs (now owned by pub companies like Wetherspoons, rather than by the brewing companies themselves) now stock a few local ales (often in rotation as 'guest ales') alongside their regular big name products.
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Same for a favorite of mine in Sardinia/Italia.That's kind of like what was happening with beers over here. Companies got bigger (either by growing or buying up other breweries), volumes increased, systems and recipes changed for mass production, marketing and distribution (and cost reduction), care for the product over the profit decreased, and what were once decent 'local' beers enjoyed in their region became nationwide selling bland versions, unrecognisable as what they once were.
Ichnusa was brewed locally in Assemini from 1912, was smooth and refreshing, and very reasonably priced. Flash forward to March 2011, trademark was registered to Heineken Italia. Since, the quality/taste has diminished considerably (IMO). No longer smooth and crisp, but has the typically bitter aftertaste of Heineken.
... and cost more now too. lol
I buy a lot of the Pabst as a go to beer if none of the premiums are on sale. Always keep a 12 pack of of ale in the fridge also but limit myself to one a day or so. I prefer a wheat but a brown or pale ale some times finds it's way in there. At the moment the beer fridge has Bud in the red white and blue can, some Blue Moons and a Yuengling or two. When those start to run low I start watching the ads to see what is on sale
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Good Post.I thought I knew beer like the back of my hand because of all the years I spent
drinking all kinds of Brews.But I barely scratched the surface until I took up Homebrewing.
That is when one learns the craft of Beers and what comprises a Beer.
When you get into being a Homebrewer you learn Beer.From the ground up.
However it is a vocation/practice of discipline.There is little room for err in Homebrewing.
It is pretty hard work.Especially the duty of making sure everything that touches the beer is
SANITIZED.Even if one has a pretty clean household there are certain elements in every
home that can contaminate the beer.
I used to brew up a batch every 3-4 months.Then I went to twice a year.
I think I'll give it a try again this fall.I haven't brewed in over 10 years.
Trust me ... when one becomes a Homebrewer is when they learn the real ins & outs
of Beer.Don''t bother listening to Beer drunks about Beer.
Buy the best book you can about Homebrewing at Barnes & Noble or wherever
and find a place { actually pretty hard nowadays } that has the stuff you'll need like
the baggies of different grain and cans of malt and the necessary hardware like
Hydrometer and syphon hoses and fresh liquid yeast packs and pop-off valves.
How long does it take to brew a batch and drink.
About 6 weeks.2-3 weeks for fermentation and another 3 weeks or more for
bottle conditioning.
You'll need a place to ferment the batch that is constant and somewhat cool.
Like a place in the basement that nobody goes near.Or a closet in a cool
part of the house.If you live where there is no such place then Furgit aboud it.
Beer needs a place to ferment and age that is unbothered and steady.
Last edited by Foolardi; Jul 14 2012 at 06:37 PM.
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