BENTONVILLE, AK (The Disassociated Press) April 11, 2007 – Mega retailer Wal-Mart, which often finds itself at the center of controversial lawsuits and legal disputes, is once again headed back to court. In this case, however, it’s Wal-Mart in the role of the protagonist...

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http://www.disassociatedpress.com/wmmt.htm

Here's an idea similar to the Wal-Mart model: Trademark buzz-words/buzz-phrases that are being frequently used in current affairs media. That way, once a journalist/anchor/well-known blogger uses your trademark and makes money off of it, you can demand a royalty. If the judge dismisses your case on a charge of "triviality" sue the judge for "severe emotional distress".

nappy-headed hos? can I say that here?

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And he said unto them, Ye will surely say unto me this proverb, Physician, heal thyself: whatsoever we have heard done in Capernaum, do also here in thy country.

And he said, Verily I say unto you, No prophet is accepted in his own country.