"Go woke go broke." They don't care. This article sums up the thinking behind such an irrational business model. That is the core of Postmodernism. Reality is an Enlightenment influenced social construct and therefore must be deconstructed. This includes what used to be the most valuable IP in the world. ^^ Childhood hero deconstructed. Another way this is being done is through what's called "Bolshevik Marketing." In the former USSR, the State would often make products that it believed people ought to want. In Marxist-Leninist theory, an individual's wants could molded like clay. ^^ Star Wars Barbie Doll in the boys toy section at Wal-Mart, Target etc. In direct conflict with biological science:
