Can "Woke" pay?

This book by Rebecca Henderson says it can:

https://www.publicaffairsbooks.com/...-capitalism-in-a-world-on-fire/9781541730151/

She takes her beginning from WalMart's changes which they have made in response to Hurricane Katrina and the Minimum Wage controversy but she has other things. One overriding theme seems to be that conservatism's war cry of "we can't afford it" is not true, something which all us have known is bullshit for a long time now. Another thing is that business seems to be caught in conservatism's "box" and cannot understand that sometimes you actually make more money by NOT taking the old ladies house or swindling orphans. I don't agree with her entirely, particularly in her views on consumerism and pricing but I don't see why a reserve at your local library might not be of more profit than watching recordings of Beach Volleyball at the Olympics ("Score, what score? They keep score?" )

 

Of course it can. The free market is supposed to be founded upon voting with your dollars- buying from people who do good business and boycotting people who do bad business. One of the reasons its failing is because people abdicated their responsibility to consume morally to govt regulators (who thereby were bought by those that want to obfuscate their 'bad business') instead of trying to figure out who they should buy from for themselves. People are starting to figure this out. I just hope its not too late. If enough people stop relying on the corrupt establishment to tell them who does good business and who doesn't and find out for themselves (and consume based on what they learn), good business will naturally outcompete bad business. But bad business has one hell of an advantage right now, and its on track for a monopoly. Once attained, that cancer will not be treatable and will require surgical removal.

 

But why should we? Isn't that what government is FOR? One danger of the "small government " fetish is that those in government start the "that's not my job,man" bs and we somehow are far more willing to take that from a Senator rather than the building super even though we can fire the Senator a good deal easier.than the super.

Government has far more resources than we do and most importantly, they have the LAW on their side. We can call the BBB all we want but Ace Hardware really won't give you the new lawn tractor until you threaten to take them to court

 

I see we’re not teaching a lot of economics anymore.

Wokism has no productive value except to grifters and Democrat politicians.

 

Because we have to rely on them to tell us who to do business with and there is no advantage (to them) if that doesn't keep them employed. Making these decisions gives us back our collective voices.

 

Responsible consumption has its adepts.

However, the illusion of virtue sell better than real virtue, that's why companies like Apple and Disney are so loving of LGBT and feminism.

 

To develop what I said : I try as best as I can to check where my goods from where they come, I'm sensible as issues as organic food (not only for me but also for the health of the farm workers), and fair trade.
I'm not criticizing "responsible consumption" in the concept, I think we should never underestimate every step ants that we collectively do, but I'm more than skeptical on false virtue displayed.

 

just like to some religion sells, sex sells, so can woke sell

 

Advertising is a more exacting discipline than nuclear physics, ANYTHING seen as "trending" in society is seized upon and used to move merchandise in some fashion.

 

Woke corporatism is the newest marketing gimmick foisted on the public.
In a capitalist society, the dollar is the bottom line.
Sure, a corporation can advocate for social, consumer, and environmental responsibility. But, it’s all a sham, unless they walk the walk as well.
What corporate entity in America actually does that?
Walmart would be a horrible example to use.
Next, consumerism is one of the driving forces in climate change. What corporation is going tell it’s potential clients that for the sake of the environment they shouldn’t buy products from that corporation?
Let’s see how long those shareholders stay woke.

 

if we can afford wars and bank bail outs we can certainly afford a rational health care system.

beach volleyball is the greatest olympic sport. score? they use a net?

 

You're only saying that when the ladies are playing.

 

I'm going to argue mostly no. Yes, in some cases people can milk it for all its worth, but that's mostly taking advantage of other people, putting on an appearance and virtue signaling... not things that will actually benefit the supposed cause.

Other people who are running companies engage in this "woke" behavior, but it is mostly the shareholders of the company that end up paying for it.
It's easy to be generous with other people's money.

 

boys play beach volleyball? who knew?

 

Who do you think gets more ratings?

 

i'm sure the males have their fans. i'm just not one of them.

 

I suppose that technically anything can but being woke consistently fails.

The perfect example is hollywood. Movies and even TV is being produced by woke producers and directors pushing their views everywhere and failing miserably.

 

The perfect example of how to make a trillion dollars off moribund comic books? They don't seem to be failing to me.

 

In bikinis

 

Those movies were not woke ...yet.

Those comic books did far better than their woke successors.

 

You obviously don't know what being woke really is. It has nothing with being a decent human being, and treating people well and respectfully.

 

Then what does it mean? I know what 'cancelling" supposedly is but what is 'woke'?

 

The whole superhero ethic is about as woke as you can get

 

Yes. If that's your target market and you are monetizing something that people will pay for, then absolutely.

 

Walmart spends a king's ransom researching absolutely every little detail of their operations. When they do something, it is to preserve or expand their market share or increase profitability. Yes you can make money off social consciousness but that very much is a marketing ploy. Blake Mycoskie didn't go from bankrupt to being worth hundred of millions because he really wanted to give away shoes. It was his way to draw attention to TOMS.