It's tough to recruit in a good economy... U.S. Army Tries New Recruiting Tactics After Missing Targets CHICAGO—The U.S. Army is experimenting with new recruiting tactics as it struggles to connect with young people who have other job options in a strong economy. Last year the nation’s largest military branch recruited just under 70,000 troops, about 10% short of its target of 76,500, which marked the first time in a decade the Army missed its goal. For this fiscal year ending in September, they met a more-modest goal of 68,000. Experts say the military’s appeal has been waning among young people, and a tight labor market is typically the toughest time to recruit. In a pilot program in Chicago, the Army is tailoring its message by neighborhood, adjusting advertising and staffing to match an area’s demographics. The program here is part of a push into nearly two dozen cities where the Army has missed targets in the past. Across the country, the service is tapping into market data the way corporations or political campaigns might, and it is making sure recruiters are the first ones who get issued new eye-catching uniforms. Although I don't deny that a flashy uniform can appeal to a 17 or 18 year old, I'm not sure that's going to help to much. Any ideas on how to incentivize military service?