
01-18-2008, 09:10 AM
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Correspondent
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Join Date: Jan 2008
Posts: 342
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Vicariously in South Carolina [ElephantBiz]
First Read has a report on the ad blitz in South Carolina: Twenty-six political spots -- of 75 total ads by our count -- ran during the early evening local news broadcasts from 5:00 pm to 6:30 pm and from 7:00 pm to 7:30 pm. Automotive ads were second (13). Of the candidates, Thompson ran the most ads with five; Romney and Paul had four each; McCain, Huckabee, and Clinton ran three each; while Obama and Edwards ran two a piece.
During the 5:00 to 5:30 pm newscast, six of the 21 paid ads were political (in order of appearance): McCain, Thompson, Edwards, Clinton, Paul, Romney.
From 5:30 to 6:00 pm, five of 18 paid ads were political: Thompson, Obama, Paul, Huckabee, Romney.
From 6 to 6:30 pm, the ads ramped up. Of 18 spots, half were political: Thompson, Edwards, McCain, Huckabee, Obama, Paul, Clinton, Romney, Thompson.
From 6:30 to 7:00 pm was Nightly News, so there was no local advertising. From 7:00 to 7:30 pm, the local news was back. Six of the 18 ads were political: Huckabee, Thompson, Clinton, McCain, Romney, Paul.
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