Study finds people in more traditional marriages have better sex lives
Research indicates that the endorsement of sexist ideology is linked to higher subjective wellbeing for both men and women. We examine gender differences in the rationalisations which drive this effect in an egalitarian nation (New Zealand). Results from a nationally representative sample (N = 6,100) indicated that the endorsement of Benevolent Sexism (BS) predicted life satisfaction through different mechanisms for men and women. For men, BS was directly associated with life satisfaction. For women, the palliative effect of BS was indirect and occurred because BS-ideology positioning women as deserving of men’s adoration and protection was linked to general perceptions of gender relations as fair and equitable, which in turn predicted greater levels of life satisfaction.
When we look at happiness for entire populations across time we see that women have grown less happier as the Feminist Revolution has ingrained its values into society:
By most objective measures the lives of women in the United States have improved over the past 35 years, yet we show that measures of subjective well-being indicate that women’s happiness has declined both absolutely and relative to men. The paradox of women’s declining relative well-being is found across various datasets, measures of subjective well-being, and is pervasive across demographic groups and industrialized countries. Relative declines in female happiness have eroded a gender gap in happiness in which women in the 1970s typically reported higher subjective well-being than did men. These declines have continued and a new gender gap is emerging—one with higher subjective well-being for men. Our findings raise provocative questions about the contribution of the women’s movement to women’s welfare and about the legitimacy of using subjective well-being to assess broad social changes.
And when men bend to the Feminist catechism about how they should act in a marriage, they don't get more nooky from their wives, here the Traditional husbands get more action in the bedroom:
The researchers begin with the assumption that “greater sexual frequency is generally a desired good: conflict may exist over the timing and frequency of sex . . . but more frequent sex is linked to higher sexual and marital satisfaction for both men and women.” The belief that couples in more egalitarian marriages tend to be intimate more often is widely popular, say the researchers, but also based on “little empirical support.”Instead, the researchers highlight “the gendered nature of sexual scripts” and suggest that men who do more traditionally male tasks and women who do more traditionally female tasks will have greater sexual frequency in their marriages.
Using a large, nationally representative data set that reports on both sexual frequency and participation in household tasks, the authors study both “core” and “noncore” household labor. Core household labor is that typically described as feminine—childcare, laundry, cooking, shopping, and washing. Noncore household labor is more likely to be masculine—outdoor tasks, auto repair, driving, and finances.
The data overwhelmingly suggest that “sexual frequency is highest in households with traditionally gendered divisions of labor” and that “households in which men do more female-typed (core) tasks report lower sexual frequency.” These results “are statistically significant and substantively large.”
The authors are also aware that increased marital happiness would likely increase sexual frequency and so tested to discover whether that link accounts for the housework/frequency link. They report that although happy couples do indeed report greater sexual frequency, this “does not reduce the effect of men’s share of these two types of housework to nonsignificance.”
The data is clear. Traditional gender scripts seem to have something to do with how ready both wives and husbands are for sexual intimacy, while more egalitarian views tend to lead to roommate-like behavior.


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