P&G Urges Men to Lose Their ‘Toxic Masculinity’ in Gillette Razor Ad

I'm a 43 year old male who's been married for 20 years. Can someone explain why this ad should offend me?

 

In today’s America all the world’s ills are laid at the feet of the ‘evil White man’.........this commercial is just the culmination of that attitude. A bunch of soy boys, people of color and LGBTQXI folks sat around a conference room and knew that could attack White males in this fashion like no other group could possibly be attacked........and get away with it......White males are pushing back and I hope they crush Gillette’s sales

 

Then you admit those traits are not exclusive to either sex making the phrase toxic masculinity a fake term.

Thank you for admitting it.

 

<Rule 3> Ok. Let's start with the basics. Toxic is being used as an adjective to masculinity. An adjective is used to describe attributes of a noun.

Since neither sexism nor bullying are exclusive to males the phrase toxic masculinity is a fabricated phrase with no basis in reality because those attributes are asexual in nature.

And 2 boys roughhousing is not a negative process so to attack that just shows how idiotic these morons are, first making up a phrase that cannot exist then attacking behavior that is normal and not negative.

Sexism and bullying of course are not but are NOT attributes of masculinity
<Rule 3>

 

Gillette is dead to me. They get no more of my business. I will not stand for complete strangers, who never met me, slandering simply because I am a man.

Surprise: Genius behind man-hating Gillette ad is a radical feminist

A look at this woman's other work is illustrative. Hint: It involves sex organs.

 

So society says "Bitches be crazy".....

 

Gillette Is Only Running Their Man-Hating Campaign in US – NOT in Saudi Arabia Where They Teach How to Properly Beat Your Wife

 

Beat me to it...

 

You sure get offended when you see an ad against bullying because of racial ratios in the ad. You'd make a fine addition to the affirmative action and race in popular culture analysis divisions. Look, Gillette didn't make the ad for ideological purposes to support a cause. They made the ad to get customers. They aren't making the ad to say that men are evil or white men are evil, they are making the ad to get everyone to like them more and give a uniting message that will give everyone a nice fluffy opinion of them. You can see that uniting message when men both white and black stop the bullies. Unfortunately the snowflake right didn't like the racial ratios and interpreted this as a secret code for saying that white men are evil.

The victims and the heros are both white and black so there is no discrimination there and no possibility of an anti-white message when half the heroes are white. The ad does show a lot of bullies being white but two of the "boys will be boys" men aren't white, and in one scene a black guy is stopping a fight among other black youths including many who are just looking on. So I think this ad is relatable to both whites and blacks.

They mostly picked whites for the majority of scenes because whites are the majority of the population and outnumber blacks by almost 1 to 5. The probably didn't pick Muslims because Muslims are only 2% of the population, and with a lot of hate toward Muslims from 9/11 it would be divisive to show a Muslim bully. Its obvious that most men aren't bullies, the point of the ad was to show the ones who are, and what other men do about it. A lot of people look the other way when harassment is happening, I know that from personal experience. Also, you have this problem with the music video, but the vast majority of viewers don't know anything about it, and I found it very nice.

 

I never saw any claim by Gillette what masculinity is toxic. Two boys roughhousing can be very bad if one is picking on the other making the life of the other a living hell. The ad didn't claim that bullying is masculine, its saying that this behavior is not masculine and its standing up to the bullies that is masculine.

 

Good point, I guess?

 

Wow, that came out of left field. Glad to know you are open minded about Jehova's Witnesses. I don't quite get the analogy.

 

Cults be cults.

 

Are you kidding? They specifically name sexism and bullying as traits of masculinity by using the fake phrase toxic masculinity

Wow you read my entire reply and couldn't get the reality that the phrase itself is unsupported? Did you even read it?

Can be is not always. <Mod Edit>

<Rule 3> The phrase toxic masculinity which they used is a FAKE phrase since bullying and sexism are NOT specific to one sex.

What part of that do you not understand?

 

Look, masculinity is something that can be used for good or bad, it isn't inherently good or bad. In the first part they show masculinity being used to bully. In the latter part they show masculinity being used to stand up to bullies, true courage. In the ad, when the men are standing up to the bullies, they are being masculine, and the ad is showing this positive masculinity in a positive light. The ad does show only bullying by men, but the ad's message and target audience are men, and are addressing men's issues not women's issues.

 

Boy oh boy........Leni Reifenstahl would have loved to had more folks like you in her audiences.......can’t recognize pure propaganda when it’s right in front of your nose. If you didn’t pick up on the fact that this was pure, unadulterated anti-White male then you weren’t paying attention. There were 41 visuals of males doing inappropriate things and only one was black. There were seven scenes of males doing appropriate things and five were black including two scenes with blacks admonishing evil White males from talking to White girls (“not cool bro”.....LOL).........as if this happens in real life. These numbers didn’t just ‘happen’ in a commercial industry that can’t produce an ad with two or more White folks in a scene without dropping a black side-kick or couple in.......this was nothing but simple minded anti-White male propaganda. Did you notice that all the marauding teenage bullies were White........suddenly couldn’t find a black side-kick. All of the audience laughing as the old White guy pretends to grab the Hispanic maids butt were White.......were the black actors on strike that week? White males probably treat women better than any other ethnic group.......but if you watch the ad we are the ‘blue eyed devil’

 

Not quite. In the grill scene, there is one black man saying boys will be boys, and another one who is non-white. Also, in the board room scene, there is a guy watching on, who doesn't look white and has a dark complexion. There is another scene where a black buy breaks up a fight between two other blacks, and other black guys look on. The implication is that two black guys were fighting or about to fight while a whole group of others were just watching. The ad does have a racial bias, but I don't think they are anti-white, because that would just anger their audience instead of selling their product. Plus, most of their CEOs, executives, customers, and ad producers are white men.

They probably did this to avoid any possible claim that they are presenting black villains and white saviors, but didn't want all the heroes to be black, and all the villains to be white, because that would anger whites, so they sprinkled in some exceptions. The ad is making no claim about all men or all whites, and is only condemning those who bully and enable, while only praising those who put a stop to it and these people are of both races. Its not attacking a gender, or a race, its attacking behavior.

 

I listed the one black guy in the grill scene who says ‘boys will be boys’.........that’s it......out of 41 negative male visuals one was black......that’s it. The fact that some of the ‘CEOs, executives, and ad producers’ are soy boy White self-loathing LGBTQXI types is irrelevant. They hate their whiteness more than people of color.......and the producer was a liberal women who makes videos about vaginas. Can you imagine a tampon company hiring a 55 year old White male to produce a commercial that condemns women (particularly black women) of being conniving, bullying, manipulative bitches in an effort to sell more tampons.......it’s absurd and ridiculous....and you know it......

 

DELIBERATELY MISSING THE POINT:

Reason: The Gillette Ad Tells Men Not to Hurt People. Why Is This Offensive?

“Yes, the ad invokes ‘toxic masculinity,’ an ill-defined concept sometimes deployed by the campus left in overbroad ways. But most of the ad depicts men deciding not to bully each other, harass women, or commit violence. Are these really ‘leftist social priorities’? Do conservatives really wish to portray them as such?”

Now try this: Ad tells black people not to steal. Why is this offensive?​

Or maybe: Ad tells women not to lie. Why is this offensive?​

Or, so that the Reason folks will really get it: Ad tells pot smokers not to become drug-crazed mass killers. Why is this offensive?​

But I think the reason that this really struck a nerve is this: Men are used to being treated badly on TV shows and in ads, because women control most discretionary spending. But now men are even being treated badly in ads for the products they themselves buy. Advertisers thinking they can get away with that is a pretty open expression of contempt. And the contempt is being returned.

 

I can see why the Beta Males (who support Trump) would feel threatened.

 

Nailed it.......particularly the last paragraph.......’the contempt is being returned’

 

if you read my post, then you can see I already said that, that is why I questioned why you replied to my post the way you did

 

What a fascinating thread. All these wannabe 'alpha males' who sneer at 'SJWs' and how 'triggered' they are and shout down any claims that women or minorities suffer discrimination once again show that they are the most thin skinned demographic in the world.

What does it take to trigger such a whiny, self pitying response? An ad that says men should oppose the negative behaviours of other men. How evil! How dare anyone suggest that violence is bad! How dare anyone suggest that certain behaviours that have long been treated as normal or even acceptable may have negative consequences for others!

Looks like a whole bunch of folks need to retreat to their safe place and whine about 'cucks' and women with other overly sensitive men. How utterly predictable and utterly pathetic.

 

Masculinity CANNOT be used to bully since that characteristic is Asexual in nature. How many times do I have to explain this to you? You are assigning a trait to masculinity that does not exist soley with men therefore it cannot be a trait of men. You might as well claim happiness is a masculine trait.

And no standing up to bullies as well is not exclusive to men so it also cannot be a masculine trait. For God's sake how do you keep missing the obvious? If its a trait either sex can have then it cannot be a masculine trait.

 

Looks like somebody got triggered, badly. Remember how outraged you got with Nike, then their sales and stock soared?

Same thing will happen with P&G, because they invaded your safe space. It truly is the best a man can get.