I think this is essential for any business to survive. Any time I need to communicate with my customers, I like to "proof read" my e-mail etc as if my customer is reading it. Being in business I have to deal with vendors as their "customer". It is amazing to me how some treat me as if I am being a pain in their a**. It is sad to me that most major companies are more interested in the profit margin than they are those that make that profit margin possible! Their customers. Most small businesses offer the best customer service, a little more expensive but customer service goes a long way for me.