After an entire week of almost wall-to-wall reportage of the 50% lottery jackpot amounting to a £33m share, another week of hyping up all those greedy fools who expected the operator to believe they'd accidentally obliterated the numbers of the other winning ticket 'in the washing machine' or 'mislaid it' ('But can we still have the money please? ), and then a third week reporting that the other winner has been traced but is demanding anonymity (much to the annoyance of all those er 'good causes' ), I trust Camelot is grateful to the BBC for all the free publicity.