“We particularly aim…..to avoid negative emotions such as regret and loss.” I’ve often wondered why the Right went from a bumbling (Dubya) Bush to something far worse….. The response to 911….the chaos it caused in the Muslim countries...Dubya’s market crash… although it seems the Right expresses some regret for those things…..they give no consideration what-so-ever as to how they could have avoided those things….instead they find a bigger bumbler to put in charge….and the list gets longer. “Yom Kippur War... they (Israelis) did not regret failure to take the action that both Kahneman and Tversky thought could have avoided war: giving back the territorial gains from the 1967 war. It seemed to Kahneman and Tversky that in this case as in others people regretted losses caused by their actions more than they regretted inaction that could have averted the loss. And if this were generally the case it would regularly inform people’s judgments about risk.” “The behavioral techniques that are being employed by governments and private corporations do not appeal to our reason; they do not seek to persuade us consciously with information and argument. Rather, these techniques change behavior by appealing to our nonrational motivations, our emotional triggers and unconscious biases.” E.g. Fox, Rush, Hannity, Carlson... “That research eventually yielded heuristics, or rules of thumb, that have now become well-known shorthand expressions for specific flaws in our intuitive thinking. Some of these seem to be linked by a shared emotional basis: the “endowment effect” (overvaluation of what we already have), “status quo bias” (an emotional preference for maintaining the status quo), and “loss aversion” (the tendency to attribute much more weight to potential losses than potential gains when assessing risk) are all related to an innate conservatism about what we feel we have already invested in.” The Right will fight tooth and nail to resist change...but not because it’s in their best interest… it’s just the way they process information. Quotes taken from this article…. https://getpocket.com/explore/item/invisible-manipulators-of-your-mind?utm_source=pocket-newtab
